Kia ora, I'm Will Donaldson, a UX/UI Designer.

A UX/UI Designer with over 7 years experience creating user-centered digital journeys across SaaS, web, mobile and e-commerce. I have expertise across user research, wireframing, prototyping and usability testing to deliver quality designs that balance user experience, accessibility, technical constraints and business goals.

Previously at Psoda, I led end-to-end product design and redesigned core interfaces to improve the user experience. I also spearheaded Psoda's brand refresh, including website and marketing materials. I helped grow Psoda's YouTube channel to over 8,000 subscribers during my first role at the company as a Video Designer.

For the past year, I have been at Sky TV as a UX/UI Designer, where I focus on crafting seamless user journeys for both our e-commerce experience and existing customers touchpoints - through the Sky TV website and the My Account app.

Bachelor of Design Innovation

Victoria University of Wellington

UX Design Professional Certificate

Google