When I joined Sky, my focus was on designing journeys across the existing website and My Account, covering both the consumer-facing sales experience and the logged-in customer touchpoints. After several months embedded in these workstreams, the team began transitioning to a ground-up website redesign: a long-overdue content-driven refresh that set the direction for Sky's next chapter.
As we moved onto the new site, my work shifted toward new initiatives with a clear to drive discovery and acquisition through Sky's sign-up cart. One of my key projects was designing a lead generation form, giving the marketing team a way to capture customer interest through promotions, giveaways, and campaigns. Another was a full redesign of the technician scheduling experience within the cart journey, helping customers who were purchasing a Sky box understand their installation options clearly and confidently.
The technician scheduling project involved some complex design challenges. Mandatory business rules meant certain information had to be surfaced in specific ways. This meant I had to explore how to present it without creating friction or confusion. I designed and tested multiple prototypes through Maze and Askable, using the findings to iterate toward a solution that worked for both the user and the business.
Alongside this project work, I've also been contributing to Sky's centralised design system, which underpins the new website alongside Sky's wider product suite. You can read more about that here.
