Graphic Design Portfolio

During my tenure at Psoda, numerous standalone and separate apps have been launched, each needing the creation of a new logo. The initial significant logo design project involved the rebranding of Psoda itself. This included research into the company's values, competitor analysis, sketching, iterative conceptualisation, and more. Additional logo designs were designed for various applications, including Pocket.Vision (a computer vision app for kanban boards), Psonar (an AI search tool within the Psoda app), and Psoda side apps, all adhering to a cohesive logo design within the ecosystem.

I have been involved in creating graphics for both the public-facing Psoda website and the application's internal interface. This encompasses composite graphics depicting the tool, characters interacting with the tool, icons, and various other graphical elements.

Collaborating with marketing professionals, I have been involved in crafting graphics for advertising channels, such as LinkedIn campaigns, print advertisements, merchandise, and more. These include the design of magazine adverts for health conferences, printed handouts for various events, and unique merchandise like bottle openers designed in the shape of the logo.

I have designed a variety of graphics for our stretch sock banner, plinth stand, and pull-up banners which are prominently featured at the numerous conferences we exhibit in annually.